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Cross Promotion Giveaways

 
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CombinedNSP
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Joined: 13 Dec 2006
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Location: Cleveland, OH

PostPosted: Dec Sun 17, 2006 2:46 pm    Post subject: Cross Promotion Giveaways Reply with quote

Cross Promotion Giveaways

Recently I suggested giving away free gifts, to help build your mailing list. What kinds of gifts can you give away? LJ Herman, the chief copywriter at Day-Timers, Inc., suggests you partner with other local businesses and swap gifts. This gives you greater exposure and can help build your customer base. For example:

A movie theater gives coupons for a small free pizza at a local pizza shop. The pizza shop gives free movie passes.

A beauty shop and a shoe-repair shop offer gift certificates for each other's services.

A bookstore gives away free coffee mugs imprinted with the name of a nearby coffee shop. The coffee shop gives away free books; in each book, there's a bookmark imprinted with the name and address of the bookstore.

By Markus Allen [ http://www.markusallen.com ]
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