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List the Benefits First

 
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CombinedNSP
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Joined: 13 Dec 2006
Posts: 1406
Location: Cleveland, OH

PostPosted: Dec Sun 17, 2006 1:59 pm    Post subject: List the Benefits First Reply with quote

List the Benefits First

When you write sales letters or e-mail messages, I bet you could delete your first 2 paragraphs and boost response. Why? Because most people usually fill the first 2 paragraphs with fluff, in an attempt to establish rapport. That's great when you're face-to-face with guests at a holiday party, but not so great when selling to time-strapped prospects.

My opening paragraphs always skip the fluff and feature juicy benefits of using my product or service. My goal is to draw the recipient into the rest of my letter. One of my favorite openers is the "How'd you like to [benefit]" formula. Examples: How'd you like to lose 10 pounds (or more) in the next 28 days? How'd you like to buy the next hot stock 10 days before it goes public? How'd you like to keep your car clean without water, mess, or expensive car washes? (Note: This would be great for apartment dwellers). How'd you like to have a supermodel BEG to date you (and pay for dinner)? How'd you like to fly to Paris for just $199, round trip ...including FREE gourmet meals ...and FREE limo service? How'd you like to have a whiter, brighter smile in just 15 days?

Remember, start with "How'd you like to" and list one or more benefits. You can't go wrong with this strategy!
By Markus Allen [ http://www.markusallen.com ]
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