Joined: 13 Dec 2006
Location: Cleveland, OH
|Posted: Dec Sun 17, 2006 1:44 pm Post subject: Marketing Tool - Using E-Mail Efficiently
|Marketing Tool - Using E-Mail Efficiently
Here are some hints to help you get even more out of your e-mail software.
· Use the address book:. Don't waste time typing e-mail addresses in every message you send. When you get a message from a new correspondent, automatically add the address to your address book. Then, whenever you write to that person, just click on his name. Or -- depending on your software -- you may be able to just type the first few letters of his name into the message, and the complete address will be inserted automatically.
· Use distribution lists: If you often send a single message to a particular group of people, set up the group in your address book. Then you can simply enter the group name for each message, instead of entering individual addresses.
· Use folders: Another big time waster is having to wade through hundreds of saved messages to find the one you're looking for. Create folders -- by client, by project, by topic, or whatever works best for you -- and save messages in the folders instead of keeping all of them in your inbox.
· Use filters: Once you've created folders, create filters so new messages will bypass the inbox and go straight to the appropriate folders. Messages can be filtered by subject, by sender, or by recipient. Some e-mail software will even let you automatically forward messages or reply to them.
· Save sent messages: If you need an electronic record of your messages, set up the software to automatically save a copy of all messages you send.
· Use spell-check: If you're just sending a quick message to a friend or colleague, you don't need to worry about perfect spelling. But making a good impression on a client or a prospect is important. It's worth taking a few extra seconds to run the spell-check feature.
E-mail is an awesome marketing tool. Spend some time exploring the menus and Help topics to find out which features your software provides and how to use them.
By Markus Allen [ http://www.markusallen.com ]