Joined: 13 Dec 2006
Location: Cleveland, OH
|Posted: Dec Sun 17, 2006 1:44 pm Post subject: Marketing Tools
Marketing is the creation of potential customers. It is the process of developing and retaining clients, strategies for the marketplace, staying ahead of the curve and presenting your services from your target market's point of view.
1. Develop a Mission Statement.
A coach or consultant needs a mission statement that they can focus on when they begin to get off track. The mission statement will remind them of what type of clients and what type of work they want to do that will serve them well, instead of taking every project that may come along that could disrupt their forward momentum.
2. Develop a statement of introduction.
The coach or consultant needs a statement of introduction so that during the crucial 5-8 seconds that they have to make an impression on someone they've met, they are able to convey what they do, how they do it, and what the benefit is to the listener.
3. Develop a Niche or Micro Niche.
The coach or consultant needs a niche or micro-niche to separate them from the rest of the pack. By focusing on a niche, you can fine-tune your skills to be the best in your niche area. You will be known for this niche and prospective clients will be drawn to you.
4. Develop a Database Management system.
The coach or consultant needs a Database Management system on their computer to input everything they need to know about a client so that the coach or consultant can remember important events in the client's life. The other need for a database management system is to develop a prospect list that they can tickle when they are sending out a mailing or a newsletter.
5. Get Call-Conferencing!
The coach or consultant needs the Call-Conferencing phone feature, which is an inexpensive way to bring an expert or another voice onto a call that you are having with a client when a question or issue arises that needs an immediate answer.
6. Create a Newsletter!
The coach or consultant needs a Newsletter or other form of regular communication that their clients, potential clients and centers of influence can receive on a quarterly or bi-monthly basis to keep their name and what they are doing out in front of their database.
7. It's time for a Web Page or Web Site!
The coach or consultant needs a Web page or Web site that is a reference point from their printed materials. The Web site or Web page will also offer the visitor printed materials, articles, information, services, biography, a free added-value gift and anything else that is available from the owner of the site. Push-Pull technology is the key to developing a database for generating leads and future clients.
8. Send or give gifts. The coach or consultant should have an arsenal of small gifts, preferably those with a link to their business and their name imprinted upon it. Send these gifts at least twice a year.
9. Create a Start-Up Kit. The coach or consultant needs to have an assessment intake package and new client start-up kit which also includes any media publicity that the coach or consultant has received. This is an important tool to leave behind with your new client so that they feel a connection to you right away.
10. WRITE, WRITE, WRITE! The coach or consultant would be well advised to write articles on topics that they excel in, write press releases about their practice that they can submit on a regular basis to local, regional and national media, and write Reports and News items which their market will find newsworthy, valuable and infoative.
Submitted by Leslie Speidel, http://www.themarketingcoach.com © 1997, 98, 99, by Coach U, all rights reserved.